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From the freakishly brilliant minds @ b-reel check out this new interactive video mashup for Adidas. The player is super fun, it basically allows the viewer to create custom views from a mashup of five pre-recorded videos in real time, using the keyboard as controller.
The dynamic non-standard video sizing that is triggered through the user interaction is seamless and visually stunning. It is not unlike the multi-sized, simultaneously running video experience created by b-reel/Milk/Koblin using htlm5 for the Arcade Fire’s “The Wilderness Downtown” - though the number of running vids is paired down here.
My only complaint would be that while I love the player functionality and the user experience is rock solid the actual video content that is at the heart of this expeirence feels flat. The videos themselves feature five women, decked out in Adidas Techfit gear dancing, in their bedrooms for the duration of the song. Nothing more - just five girls dancing unremarkably, to the same song. There is no story being told with the video elements which in the end add nothing to the overall concept beyond serving as a visual reference to the campaign tagline “techfit your body, dance with your heart”.
That minor issue aside, the execution behind the experience is fantastic. I would love to see live streaming content with this control. I can picture offering multiple live streams with truly dynamic, user defined stream resizing to create a totally customizable, control room-like, ADD satisfying virtual experience at say a major music festival or a huge sporting event.
With recorded media a search triggered multi-view mashup experience would be pretty amazing. Allowing user to search “DANCE” in youtube and randomly pulling embeds from search results would have the same effect as the produced video in the current campaign, but would add variety and increase the likelihood of repeat viewing as each search could yield new results.
Fun stuff, I always love to see examples of truly interactive digital video go live!
